Spatial Labs Launches Core and Circle: A New Way To Connect Through Everyday Products
Culver City, CA—This weekend marked a monumental moment for Spatial Labs as we unveiled Core, our flagship collection of everyday essentials, powered by our groundbreaking Circle platform. With the opening of our first retail store in Culver City, we are proud to bring this experience to life, offering a tangible glimpse into the future of interaction, personalization, and connection.
A Vision Rooted in Essentials
At Spatial Labs, we believe that innovation should begin with the items we use most—our clothing, our accessories, the essentials we interact with every day. Core is more than just a collection; it’s a system designed to connect people and their stories in a profound, seamless way. Each piece in the Core collection is thoughtfully crafted, not just for style and quality, but for its ability to carry stories and deepen connections.
Core Tee and frosted bag.
Our decision to start with essentials like clothing is intentional. These are the products closest to our everyday lives, and we saw an opportunity to transform them into interactive, meaningful extensions of ourselves. Through Core, your clothing becomes more than what you wear—it becomes a gateway to sharing moments, memories, and connections with those around you.
The Power of Your Circle: Where Stories and Interaction Meet
A customer tapping their phone on a Tag to experience a users Circle.
At the heart of this shift in interactivity is Circle, a platform that powers the connection between physical products and digital experiences. Circle is more than a platform—it's a new interaction layer where products can tell stories and connect people in ways never before possible.
Using Tag technology embedded within every Core garment, Circle transforms ordinary items into interactive storytellers. With a simple tap, you unlock personalized content, sharing experiences with others in real-time. This technology isn’t just about creating digital links—it’s about creating moments of presence and human interaction, whether through clothing, accessories, or other everyday essentials.
Imagine someone new you just met tapping on your clothing or accessory and instantly unlocking your story—an intimate moment captured through an intelligent, connected product. Circle allows us to move away from mass broadcasting and towards a future where our interactions are more intentional, more personal, and more impactful.
The Retail Experience: A Home for Core and Circle
Our Culver City retail store is where you can immerse yourself in the future of interaction. Designed to reflect the essence of Core, the store is an experiential space where technology, design, and fashion come together. Here, you’ll see Tag-enabled garments up close, meet the people behind the brand, and discover how Core garments are transforming the way we connect with each other.
Interior of the Spatial Labs retail store.
We’re starting this journey with essentials because we believe it’s in these everyday moments—putting on your clothing, meeting a friend, sharing a memory—where the future of interaction will truly come to life. With Circle, every interaction is elevated, every moment is made meaningful, and every story is shared intentionally.
The Future of Interaction Starts Here
Spatial Labs is pioneering a new standard in how people connect with products and with each other. With Core and Circle, we’re laying the foundation for a world where everyday objects aren’t just tools, but intelligent participants in our lives, telling stories, creating connections, and enhancing the way we interact.
Circle’s value goes far beyond just technology—it’s about giving people the power to choose the stories they share, the moments they make, and the connections they build, all through the things they wear and use every day. Starting with clothing is only the beginning. In the near future, Circle’s capabilities will expand, and the very objects that define our everyday lives will become part of this connected ecosystem, deepening our relationship with the world around us.
Create your very own Circle today. When you're ready to start storytelling, you can purchase an item from the Core collection.
Visit Us in Culver City
To experience Core and Circle firsthand, we invite you to visit our new retail store in Culver City. This is where the journey begins—a place where fashion, technology, and storytelling converge to create something truly unique.
Visit our retail store to purchase Core.
Explore the collection, see the Tag technology in action, and meet the team that’s reshaping how we think about clothing, accessories, and the stories they hold.
Core is also available now online and for pre-order at our retail store.
Be here now.