Hello,
Last weekend, something special happened. We launched our first-ever Spatial Labs experiential retail store—a space designed not just to showcase products but to introduce something entirely new. It was an environment where objects didn’t just sit on shelves—they came alive, revealing the future of interaction. This was more than a store opening; it was the first step in an evolving narrative that will extend far beyond our space.
We didn’t create this store solely as a move for sales conversion. We wanted to learn—from the brands and consumers in the area—how this technology can redefine relationships with how information is both shared and told with physical products. As visitors, consumers, and partners continue to walk through our doors in the coming months, they’ll see firsthand the foundation we’re laying. They’ll grasp what we’re doing at scale and witness how Circle is transforming the future of product interaction.
The Future of Interaction
When Spatial Labs was first conceptualized, its goal was to converge the physical and digital worlds and allow them to interact more naturally. Over time, that vision has been malleable enough to allow us to build the future while also being fluid enough to time it. We envisioned a world where every product could speak—where every garment and object would carry a deeper layer of meaning, memory, and interaction.
Circle is the newest edition to making that vision more tangible. It’s not just a platform; it’s an interaction layer that empowers brands and individuals alike to craft their own narratives. Through our Tag technology, we’ve unlocked a new form of intelligence—localized and stateless, where each product becomes a vessel for stories.
Imagine a world where an item you own could recall the places you’ve been or the moments you’ve shared. Where a brand’s product isn’t just an item—it becomes a portal to experiences, communities, and histories. That’s the power of Circle. It’s not about the Tag itself or it being NFC-powered—it’s about the story.
It’s about what happens when products transcend their material form and become extensions of our digital and emotional lives.
A New Chapter for Brands
Our store launch was the first public glimpse of how Circle can transform the consumer experience. But this is just the beginning. The next stage of Circle is bigger than Spatial Labs. We’re inviting brands to create their own Circles, to build ecosystems where every product becomes a chapter in their unique story. This is more than a new tech feature—it’s an entirely new way for brands to connect with their audience, to sell not just items but experiences that are personal, intimate, and enduring.
In this evolving landscape, products won’t simply be purchased—they’ll be curated, shared, and remembered. Circle allows brands to develop deeper relationships with their customers, creating unique interactive spaces through a simple tap of a product. This is the future of brand storytelling—where every object becomes an interface to something larger than itself.
The Profound Utility
The real breakthrough is understanding the profound utility behind this technology. Circle isn’t about developing tech for tech’s sake. It’s about using technology to elevate everyday life. With Circle, products will no longer just exist. They will think, adapt, and serve in ways previously unimaginable. This is the power of localized inference—where product meets intelligence, and intelligence meets real-world utility.
Imagine tapping your favorite soccer team's jersey to learn the team's origin, scanning a designer bag to unlock its design story, or sharing a moment directly from your own Circle-powered device to a curated community. Circle isn’t just limited to what you will own—it’s about unlocking layers of value embedded in every interaction with products in the real world.
The Bigger Picture
As we move forward, the vision continues to crystalize itself. We are building a world where products are no longer static—they are dynamic, intelligent, and deeply integrated into our lives. And this shift isn’t just for our own products. It’s for every brand, every creative, every individual who wants to be a part of this new chapter of interaction.
We have plans to bring Circle to accessories, expanding its reach, making it even more ubiquitous and accessible. The future is no longer just about consumption—it’s about connection. It’s about products that tell stories, carry memories, and build communities. This is where we’re headed, and this is only the beginning.
Core¹ is now available both in-store and online. Visit our site to learn more about Circle. Lots of exciting plans within the coming months.
“The future belongs to those who see possibilities before they become obvious.” – Masa Son
Soon,
Iddris Sandu
Founder & CEO, Spatial Labs